The Letterville BullBoard: Promoting Dan Antonelli's Book

This is topic Promoting Dan Antonelli's Book in forum Letterhead/Pinstriper Talk at The Letterville BullBoard.

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Posted by Alicia B. Jennings (Member # 1272) on :

I just posted a video,,, The Van Job I'm kinda pushing Dan's great little book. I love Dan's stuff.

Posted by Jean Shimp (Member # 198) on :

Thanks Alicia, always enjoyable watching you work. I'm going to check out the book too.

Posted by Janette Balogh (Member # 192) on :

Good Job .... r uh, Jobs! there Alicia! As usual. [Smile]

Posted by Rick Sacks (Member # 379) on :

I found relating to his book difficult. Dan seems unfamiliar with rural communities where looking like a big successful business works to the detriment as it appears too city slick. Folks in rural areas want to deal with someone they can relate to, like the kid next door.

Posted by Ricardo Davila (Member # 3854) on :

Rick,

Who is Dan?

RD

Posted by Sonny Franks (Member # 588) on :

Your videos always leave me smiling......

Posted by shon lenzo (Member # 1364) on :

Could you plz make the video available on mobile?
I usually check the internet on IPad,....
YouTube said it wasn't available for mobile,
However that works.....

Posted by Dan Antonelli (Member # 86) on :

quote:
Originally posted by Rick Sacks:
I found relating to his book difficult. Dan seems unfamiliar with rural communities where looking like a big successful business works to the detriment as it appears too city slick. Folks in rural areas want to deal with someone they can relate to, like the kid next door.

Thanks for the feedback Rick.

I don't think it's a matter of looking like a 'big' successful business, just a matter of looking like a 'successful business' - period. That strategy works for Main Street as well as big cities. Some of our most successful campaigns were for for very local, small businesses looking to gain a foothold in their very small communities.

The book is meant to simply give any business a leg up on their competitors by consistently applying a brand on all their touch points. I don't think that's slick; I just think that's what every smart business should be thinking about as they attempt to make an impact in their community - whether big or small.

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