This is a logo was designed to represent a month long event sponsored by a private company. ( Charles Borges de Olivier chicago script ) They're one of those long term clients that pay well but insist on art directing by committee, from the president down to the plant manager. A painful process we all can appreciate.
If I could ask a moment of your time for input. Not from a design perspective but more of a sensory impression. ie. what do you think the logo / event is promoting and what product is featured, At first glance how does it make you feel and what promise does the image hold (story). Or any other impressions the image gives you. If I can request those who already know the product, not to initially comment. I'll be using the feedback from here to hopefully give the client some objectivity.
Thanks in advance, it'll make my like a bit easier Posted by Bob Rochon (Member # 30) on :
Shane, my first impression or feeling was soap or clean.
Posted by Rene Giroux (Member # 4980) on :
OK...... I'll wait a little !
Posted by Jon Peterman (Member # 528) on :
I first thought creamsicle or some type of dessert. but as I scrolled down possibly a hotsprings.
Posted by Bruce Brickman (Member # 8180) on :
1)The first impression was confusion in trying to figure out the product or service. 2)The yellow in foam reminded me of beer. 3)The overall impression of style and the blue colors was family. 4)I noticed I reacted to the difficulty of readability of the word Creemorelicious. 5)The overall impression is that this was executed by a professional as far as quality.
You are going to tell those of us who do not know this product or service what this is right?
[ April 26, 2010, 01:01 PM: Message edited by: Bruce Brickman ]
Posted by Mark Matyjakowski (Member # 294) on :
first thing that popped in my head was cream soda (don't know why, but now I want some)
[ April 26, 2010, 01:19 PM: Message edited by: Mark Matyjakowski ]
Posted by Shane Durnford (Member # 8125) on :
To give it context, I should have mentioned it will be used at restaurants.
Posted by Alicia B. Jennings (Member # 1272) on :
Baby Stuff,,diapers, powders, lotions,,,,
Posted by Joy Kjer (Member # 3026) on :
First thought was creamsicle as well. Then I thought I hope it's not water because it doesn't look like crystal clear water.
Posted by Kelly Thorson (Member # 2958) on :
It has a dairy look to me, milk, yogurt or butter. I think psychologically the word "Creemore" adds to the creamy look. It also reminds me of laundry detergent or fabric softener and it "smells" like baby powder or vanilla. It promises of creamy deliciousness. Mmmmmmm! I like that word Creemorelicious.
[ April 26, 2010, 02:28 PM: Message edited by: Kelly Thorson ]
Posted by Bill Lynch (Member # 3815) on :
cream soda
Posted by William DeBekker (Member # 3848) on :
Initial Glance and reading reminded me of whip cream/ Dairy products
Then as I looked harder I saw cream Soda Thought beer but the name didn't work for Beer unless its a Foo Foo beer.
Posted by Ian Stewart-Koster (Member # 3500) on :
0. Springs to me is mineral water- drinkable or maybe swimmable.
Logo: 1. something bubbly, maybe fizzy, frothy 2. colours of bubbles being yellowish-questionable edibility 3. text on top half wider than bottom half, with offset centres- why- irksome difference. If it's lobsided on purpose, something may be meant to be falling off or out...? 4. the wave and distortion in Creemore... with the squashed C, stumpy first r, m with varying legs, and big u at the end is not as consistent as I'd prefer, though I like the font- there's more happening there than I'm comfortable with. I think I'd rather see a single arch to complement the lower text's dropped arc, than the wave shape. 5. the upper blue oval has a kind of drop shadow of a darker blue. I think I'd rather see something more akin to the white inline as on the ribbony bottom line of text, to help tie the two separate elements together a bit more. 6. definitely professional illustrator execution, but unclear focus and meaning in the layout, to me.
(no offense meant- just thinking aloud on what I'd be trying to alter or question.)
Posted by Ian Stewart-Koster (Member # 3500) on :
Two further ideas: - perhaps the white bubbles on the top need to cast a dark blue drop shadow onto the pale blue like the Creemorelicious does -perhaps the C of creemorelicious could be stretched to lift up into the empty space above it, a bit more like the L. That negative space there and the crammed down C bother me a bit.
Posted by Sonny Franks (Member # 588) on :
Beer-flavored milk.
Or milk-flavored beer.........
Posted by Tim Barrow (Member # 576) on :
I'm with Sonny here the yellow suds remind me of beer and not knowing what the product is, the Creemore springs suggest bottled beer,creamy bottled beer,...thus the milk conotation
[ April 26, 2010, 06:26 PM: Message edited by: Tim Barrow ]
Posted by Alicia B. Jennings (Member # 1272) on :
My Husband said, "Ice Cream"
Posted by Alicia B. Jennings (Member # 1272) on :
Laundry Soap, that's it!
Posted by Mike South (Member # 4523) on :
My 1st Impression Soap and Bubbles Hard to read Creemorelicious logo seems off balance... that may due to the fact my eye is drawn down to the more legible text "creemore springs"
Posted by Ken Henry (Member # 598) on :
Orange-Flavoured Tapioca Pudding, topped with whipped cream. That was my initial impression, but beer was the secondary one. If this is for beer, a frothy mug defining the contents might be more image appropriate, and something that a beer afficianado would readily identify with.
As it stands, it's a guessing-game that's subject to a wide variety of interpretations.
Posted by Dennis Kiernan (Member # 12202) on :
First impression: soap suds. But then the orange color doesnt make sense. Creemore makes me think of dairy products. Also long-range rifles. Springs make me wonder if maybe it's mineral water -- no, it's orange -- or hot springs -- with soap in the water? I never cd figure out what it was supposed to be. Maybe the client has a clue.
Posted by David O'Hanlon (Member # 2754) on :
Beer Fest. I hate the rending of the text. Probably because the size changes.
Posted by Lynda Yoder (Member # 7340) on :
orange something...carbonated...water?...creamy orange slush drink
Posted by Frank Smith (Member # 146) on :
Cream soda or ice cream float, but the orange doesn't match.
At least I don't think cream and oranges go together. To each their own...
[ April 26, 2010, 08:32 PM: Message edited by: Frank Smith ]
Posted by Shane Durnford (Member # 8125) on :
Thanks for the input and your time. The finished product
[ April 26, 2010, 10:20 PM: Message edited by: Shane Durnford ]
Posted by Susan Banasky (Member # 1164) on :
My initial thought was breakfast cereal, then pudding....I do not know why.
Posted by John Lennig (Member # 2455) on :
for some, it WOULD be breakfast cereal.... Posted by Dennis Kiernan (Member # 12202) on :
They sure have a different idea about beer up there. Looks like something that little kids think is yummy and is good for them too!
Posted by Dennis Kiernan (Member # 12202) on :
They sure have a different idea about beer up there. Looks like something that little kids think is yummy and is good for them too!
Posted by Rene Giroux (Member # 4980) on :
I was surprised to see all the answers that came up, being a big fan of the Creemore beer, I knew what it was from the get go and as Shane asked, didn't let it out on him.
With the brew on top, we're probably looking at draft beer. It would have probably helped to see part of the typical glass with some of the brew sliding off to the side. By joining the familiar images it would have probably taken the guess work out of the deal.
Posted by Jean Shimp (Member # 198) on :
It's a bit of a conflict in my mind when I read "creem...." I immediately thing of dairy products, not beer. This gets reinforced by the warm creamy colors. So,change the name of the beer. Posted by Alicia B. Jennings (Member # 1272) on :
If I saw that label on a bottle of beer, I'd stay away from it.
Posted by Bob Rochon (Member # 30) on :
I so agree, and I don't even drink beer Posted by Ed Gregorowicz (Member # 1842) on :
The amber and foam says beer, the logo and baby blue color choice says Dairy...
Just my 2 cents.
Posted by Shane Durnford (Member # 8125) on :
Brewery logo
The logo is a concept for a everything beer promotion/celebration for Creemore Springs Brewery.
Creemore Springs craft a premium product in small batches free of additives and preservatives, it presents itself as a clean creamy full body tasting lager. It's delivered fresh and cold straight from the brewery. Their brand celebrates the clean pure spring water from the surrounding hills and blends with the authentic history of the early Ontario village of Creemore.
They requested a logo tthat would work across many promotional mediums. A simple and fresh image with a sense of spontaneity and fun while grounding itself in their authentic traditional brand, using imagry other than a bottle/glass of beer. The word Creemorelicious, as described to me in their design brief, was intended as a tongue in cheek spoof on the "licious" movement. The boisterous swish of beer and accentuating repeating lines and a buoyant type path creates visual movement and project a feeling of play and spontaneity. the soft blue and banners are visual elements from their brand identity and the negative space of the foam lend a clean freshness to the overall design. Each element serving a function and harmonizing with each other, with the intent of communicating it's story and engaging the viewer at a glance. I posted the design void of explanation and complete context to get objective feedback on its base component on a sensory level. To specifically critique the design out of context or knowing it's criteria is like judging a book without reading it.
Posted by Ian Stewart-Koster (Member # 3500) on :
" A simple and fresh image with a sense of spontaneity and fun "
You have achieved that, Shane!
"To specifically critique the design out of context or knowing it's criteria is like judging a book without reading it."
Yes, but you did ask us to do just that...
Posted by Sonny Franks (Member # 588) on :
"If I saw that label on a bottle of beer, I'd stay away from it."
All the extraneous artsy-fartsy stuff aside, Alicia pretty much nailed it.......
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