Hello everybody! I need some help with a client. I was asked to work on a logo for a client and this is what I came up with...
He then proceeds to send me the following layout his web designer had done for him...
He plainly told me he didn't like the one his web designer had done, but told me to use any ideas from it I could. Well, I didn't...but I came up with the following several ideas...
I haven't sent these yet, and am wondering what I could do to make them better. I don't really think a bunch of clipart stuck together is the answer, but I do want to give the client what he wants. Any ideas...I'm stuck! Thanks.
Posted by Scott Eckland (Member # 3036) on :
Maybe a stylized 'The Thinker' statue silhouette or something. Honestly...I like the one you came up with...it's clean and simple.
Posted by John Arnott (Member # 215) on :
The top 2 look like something from the 50's. (energy wasting light bulb). The one on the top left with the earth is better, however the wind-water-solar need something different. The lines bother me. This looks like you've got a committee to work with.
Posted by Jean Shimp (Member # 198) on :
I think you need to sit down with him with the artwork and have him communicate to you what he likes/dislikes about each concept. Otherwise this sketching can go on endlessly (been there!) Personally I like your first ideas better. Just my .02
Posted by Chris OBrien (Member # 5409) on :
Check out Dan Antonelli's article in the new SignCraft - "Is the client always right?"
The web designers concept is downright horrible.
I have a "creative strategy" form that I have logo design clients fill out, you should put one together if you don't have one already. It will really help key in on what your client is looking for and narrows down your design avenues.
It also helps keep a record of what the client *said* they wanted, so you can reference it during the design process.
Posted by W. R. Pickett (Member # 3842) on :
...Only present ONE to them! Otherwise they will certainly and always get even more confused and (usually) pick the worst one. The one on the lower right is the strongest IMO. It is simple and easy to read in a small format. Let me know if I can help further...
Posted by Michael Gene Adkins (Member # 882) on :
be careful about the dark "drop-shadows" behind think green ... they detract. Perhaps the lightbulb should be the curly flourescent kind.
And yes, clients always say they don't know what they want and for you to be creative, then they drag out some stupid business card layout or webpage layout or some dumb clipart photo montage they found on the net and then start asking you to arc Old English in all caps ....
I don't know if your designs are setting the graphic arts world on fire, but it's a heck of a lot better than dragging out serpentine bold ...
I personally like yer middle right "think green" with the plant, sans light bulb. The font choice is much better in that one too. On the top two "proofs", the bottom works best for me, with maybe a less dark drop shadow and an energy efficient bulb. really decent yet simple work if you ask me.
Posted by Jillbeans (Member # 1912) on :
Of course I agree with Michael Gene, middle right. Make sure the subcopy is centered horizontally, and maybe even use Impact or Arroyo. Bump up name a tad and maybe make the leaf thingy simpler/smaller or with just one leaf. Only give 'em one choice. And that web designer one is atrocious (sorry if I sound mean) Every one of yours is miles ahead. Love....Jill
