This is topic Here's what I came up with for a name/logo for Brother-in-law's Window Cleaning biz in forum Letterhead/Pinstriper Talk at The Letterville BullBoard.
Thanks again to everyone for the many, many creative names...for my post requesting names for a Window Washing business my brother-in-law is starting.
The ideas spurred him on to come back with one that I believe was his own - - but inspired by a lot of the feedback he got from you kind folks here.
The name? Wash-N-Shine (window cleaning service)
Here's what I came up with for his logo/image for vehicles....which I will be incorporating into biz cards shortly...
I used Dan Sawatsky's "Spaz" font from LH Fonts for the title - seemed appropriate for this business.
Any fine-tuning suggestions would be appreciated... b-in law seems pretty pleased, but nothing has went to print yet.
Thanks again for all your cool name ideas!!
Thanks again.
[ December 25, 2008, 07:49 PM: Message edited by: Todd Gill ]
Posted by Kissymatina (Member # 2028) on :
Todd, I missed your previous thread, I apologize if this was already discussed. Wash & Shine makes me think of a car wash or auto detailing place. Do windows get shined? Has he thought about anything like "Clear View Window Cleaning Services"? It sells more of the benefit of having your windows cleaned instead of the act of having them cleaned. It's always easier when you sell the benefits of what you're providing, people care about what they get. In this case, people get a clearer view of the scenery out their windows, not just clean windows. Does that make sense?
As for the design, I like the bubbles, the squeegee took me a minute to figure out what it was. I'm thinking maybe some more color, but I don't know what color I'd incorporate that would tie in. The blue subconsciously makes me think of windex, not sure if that was the intent or not, but it works.
Posted by Stephen Deveau (Member # 1305) on :
Todd. That is brilliant.
I like it! I like it alot! ..good work
Sorry. Add more bubbles!
[ December 25, 2008, 09:20 PM: Message edited by: Stephen Deveau ]
Posted by Anne McDonald (Member # 6842) on :
I think it's great Posted by Bruce Bowers (Member # 892) on :
Love the design. The name isn't working for me, though.
Posted by Rusty Bradley (Member # 6938) on :
I'm wondering if light blue somewhere might give a fresher cleaner look...say if "WASH N SHINE" was a dark blue fade to light blue...or maybe the dark blue is just too black...I like the design but I would prefere tweeking to a brighter color scheme.
Posted by Tony Vickio (Member # 2265) on :
Very Good!!!
Posted by Bob Rochon (Member # 30) on :
Nice Job Todd!
Posted by Todd Gill (Member # 2569) on :
Hi good people!
Thanks for the comments thus far.
Kissy - I agree with the name; I tried to talk him into something with "Clear" or similar for the name...but he kept going to the internet white pages checking for those names and called me back saying, "There's already a "Clear XXX" in Detroit, or tim-buck-two."
I told him, that as long as it wasn't local and there were a bunch of them around the country that weren't trademarked or franchised, it didn't matter if he had the same name.
But he felt it personally important that it was pretty unique - at least a name that wasn't overly used locally or in Michigan.
So - that's how he ended up with Wash-N-Shine....but you're right; it could be interpreted as a car wash type name. Ah well...
Bradley - I originally had a lighter blue for the name "Wash-N-Shine"... but thought it was a little hard to read, so I darkened the fade to a lt Navy blue to light blue to white fade.
I had another suggestion to have a more "varied" size of bubble trail - - which I think I will do.
Here's what I had originally...do you think it would have been a better color?
Thanks guys!
Posted by Ian Stewart-Koster (Member # 3500) on :
Todd, I like where you're heading. More process blue would be my choice, or reflex/royal blue, rather than navy blue.
I'd reckon there was room for a fake airbrushed 'sparkle' (or starburst) near the end of 'shine'.
I didn't at first figure out the squeegee, but after I did, I liked it. I agree- maybe some more bubbles would help- but I'm not certain.
Posted by Bob Rochon (Member # 30) on :
Todd,
you are right the original is too hard to read, I think what Ian and others are saying about the color is, your design is a variation of the same color. Navy blue. If you added some process blue into it, I think it would add more life.
[ December 26, 2008, 08:50 AM: Message edited by: Bob Rochon ]
Posted by Mark Matyjakowski (Member # 294) on :
IMO it's still hard to read with the double (actually triple) outline and fade ... especially from a distance ... or small (on business cards)
to illustrate... (dark version, light version, no inline)
IMO it would be much stronger (easier on my aging eyes) if you did light version without the inner outline
Posted by Todd Gill (Member # 2569) on :
Any of these variations hit you guys better? Incorporated some of your suggestions. Thanks.
Color changes/different bubbles/different Squeegee/white outline around Wash-n-Shine
Same as above - but with "sparkles" and without white outline around Wash-n-Shine
Same as above but with original squeegee handle/no sparkles/no white outline
[ December 26, 2008, 10:32 AM: Message edited by: Todd Gill ]
Posted by Stevo Chartrand (Member # 2094) on :
I prefer the bottom one Todd. The color of the fade is kinda bugging me though. How about a sky blue color?
Stevo
Posted by Todd Gill (Member # 2569) on :
ooooohhhh.... I like that coloration better Stevo... mind if I swipe it?
Posted by Alicia B. Jennings (Member # 1272) on :
I luv it, I luv it, I luv it.
Posted by Stevo Chartrand (Member # 2094) on :
Feel free Todd!
Stevo
Posted by Donna in BC (Member # 130) on :
I'm liking it Todd!
Couple anal ideas... have you tried:
extending the bubbles and squeegie handle outside of the window?
that is a window, right? Applying a window frame of some sort around the box to better simulate a window?
slightly bigger but more randomly placed starbursts? (if you use them)
your secondary info slightly smaller and/or not quite as condensed or heavy? I'm finding that info slightly fights with the main. The main has such a nice hand done friendly bounce to it but the secondary looks very heavy and typed and made as big as it can get.
Posted by Stephen Deveau (Member # 1305) on :
Can I ask why is the oval around the 'N' Maybe a water drop instead.
[ December 26, 2008, 12:08 PM: Message edited by: Stephen Deveau ]
Posted by Kissymatina (Member # 2028) on :
The different shades of blue really help. It livens it up and makes the squeegee easier to see.
Personally I don't like the starbursts, but that's just because the old sign guy here uses them on EVERYthing since 1970. Posted by Todd Gill (Member # 2569) on :
Ok... here we go...incorporated Stevo's (Ian's and Bob's) color change into Wash-N-Shine and the 'wipe' fades, made the subtext a tad smaller, and recolored a few of the bubbles to tie in with the Wash-n-Shine.
I'm thinking it looks much better...
Posted by Bob Rochon (Member # 30) on :
Much Better!!
Now the lettering comes forward and the background...well becomes the background
A hell of a lot more interesting to look at than the original. Nice progression.
Posted by John Deaton (Member # 925) on :
You might put a few little bubbles inside the letters too Todd.
Posted by Joey Madden (Member # 1192) on :
If I wanted to go into that particular business my card would say ' I wash windows ' or ' I do windows ' to the point, simple and effective.
The present yuppie style does not seem to do well in this here economy
Posted by Todd Gill (Member # 2569) on :
Thanks for your "second pair of eyes" everyone.
I showed my b-in-law and he liked it. Actually told me to not tweak it anymore LOL...so I guess that settles it.
Have a great weekend good people!
Posted by old paint (Member # 549) on :
SEND STEVO THE CHECK)))))
[ December 29, 2008, 02:09 AM: Message edited by: old paint ]
Posted by Neil D. Butler (Member # 661) on :
I know it's been discussed but he's making a bigmistake, the name just is'nt right.. First thing I thought of is Cars... Great design all the same... but he will lose business with that name.. people will see Wash and Shine and just not read the rest, they will skip over it, and if he's competeing with other ads, he may be in trouble. That's just ny opinion... but the design is great!
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