This is topic 2012 Olympic Logo in forum Letterhead/Pinstriper Talk at The Letterville BullBoard.


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Posted by Paul Bierce (Member # 5412) on :
 
Anybody here seen the recently unveiled logo for the 2012 Olympics? Yikes!
 
Posted by Si Allen (Member # 420) on :
 
Yeeeeccchhht! It totally suxx!


 -


[Bash] [Bash] [Bash] [Bash]
 
Posted by Russ McMullin (Member # 5617) on :
 
looks like a train wreck
 
Posted by Jon Jantz (Member # 6137) on :
 
Hey, I made that exact thing in kindergarten with construction paper. I'm suing.

Edited to add: Here's their explanation for it, along with a weird video. http://www.london2012.com/about-newlook-video.html

[ June 05, 2007, 10:32 AM: Message edited by: Jon Jantz ]
 
Posted by Steve Eisenreich (Member # 1444) on :
 
Is it April fools?
 
Posted by Todd Gill (Member # 2569) on :
 
So that's what Paris Hilton has been up to whilst in jail?!

Gotta keep those creative inmates happy.
 
Posted by Ryan Culbertson (Member # 7560) on :
 
Are they expecting a resurgence in the popularity of "new wave" music and fashion? I'll be glad to pull out my Flock of Seagulls and General Public t-shirts and send them across the pond!
[I Don t Know] [I Don t Know] [I Don t Know] [I Don t Know] [I Don t Know] [I Don t Know] [I Don t Know]

[ June 05, 2007, 11:41 AM: Message edited by: Ryan Culbertson ]
 
Posted by Lotti Prokott (Member # 2684) on :
 
How much did they pay for that???
 
Posted by David Kynaston (Member # 4395) on :
 
£400,000 that's $800,000 to you, but I did do them a black and white version aswell.
 
Posted by Jon Jantz (Member # 6137) on :
 
[Rolling On The Floor] David, I suppose you're selling CD's with the logos in different formats to them for about $1500 a pop too, huh?? hehe.

http://www.telegraph.co.uk/news/main.jhtml?xml=/news/2007/06/04/nolympics104.xml

The comments on this article pretty much reflect it's reception by the public.
 
Posted by Ray Rheaume (Member # 3794) on :
 
DO-OVER!!!!!!!!!!!
 
Posted by Paul Bierce (Member # 5412) on :
 
quote:
Originally posted by David Kynaston:
£400,000 that's $800,000 to you...

And to think that I honestly believed you were joking!!!
 
Posted by TJ Duvall (Member # 3133) on :
 
"Based roughly on the figures 2012 and apparently inspired by graffiti artists, the image..."

I know I would be insulted by that statement if I were a graffiti artist. Most of their work is 10 time better than that.
 
Posted by KARYN BUSH (Member # 1948) on :
 
if beauty is in the eye of the beholder...please poke my eyes with an exacto! that's a disgrace to the industry.
 
Posted by Jon Jantz (Member # 6137) on :
 
I'm getting a lot of entertainment out of this today.... LOL. Here's the ad agency's website that produced the $800,000 piece of junk...

(Go to Our Work> London 2012. The 'Interact' button brought up more useless garbage.) Edited to add: Hahaha.. Lotti posted the same thing while I was adding that...

http://www.wolffolins.com/

WEIRD.

((I'd have designed them a logo on my Etch-A-Sketch for only $80g.))

[ June 05, 2007, 02:51 PM: Message edited by: Jon Jantz ]
 
Posted by KARYN BUSH (Member # 1948) on :
 
and they can't even faaakin spell organiZations!!(not organisations)dipshyts! that is one of the worst websites i've ever seen, especially from a place that commands $800k for a suckass logo such as the the 2012 olympics. i think i just vomited in my mouth.
 
Posted by Lotti Prokott (Member # 2684) on :
 
Look. It's alive!

http://www.wolffolins.com/interactive.html

Now that makes it better. Doesn't it? [Roll Eyes]
 
Posted by TJ Duvall (Member # 3133) on :
 
And it was a year in devolpement!! Can't look at it for 5 minutes let alone imagine working this for a year.
 
Posted by Paul Bierce (Member # 5412) on :
 
quote:
Originally posted by Lotti Prokott:
Look. It's alive!

http://www.wolffolins.com/interactive.html

Now that makes it better. Doesn't it? [Roll Eyes]

Just goes to prove that there's nothing a Flash developer (with too much time on his/her hands) can't make even better.
 
Posted by Ray Rheaume (Member # 3794) on :
 
Thanks, Lotti. Now I'm seasick AND blind!
[Wink]

Rapid
 
Posted by Alicia B. Jennings (Member # 1272) on :
 
What's bad about that is, it might start a trend.
 
Posted by Patrick Whatley (Member # 2008) on :
 
ummm.....I like the logo.
 
Posted by bruce ward (Member # 1289) on :
 
I tell you what sucks is the logo for "americas got Talent" damn what were they thinking
 
Posted by Rick Beisiegel (Member # 3723) on :
 
Must be one o them their Batcheler Deeegreees. You know, with a kollidge digree, you kin get a hunert grand a yeer. My kownsilor sed so. I werk for won uf them their hy-doller dezine ferms. [Confused]

[For Your Information]
Disclaimer: Now, before you get into an uproar, I feel artistic talent is natural, not learned in college. A degree can enhance an already talented person, but is not necessary to be a successful designer.

And oh yea, that logo is nasty! [Bash]

[Cool]
 
Posted by Deri Russell (Member # 119) on :
 
It's Ozzy spelt backwards isn't it? I think they should have come up with a better way to accolade their rocker. Even Sharon Osborne won't like it. But hey, whatever splits their peas!
 
Posted by Bob Rochon (Member # 30) on :
 
It sure is different.

And if you think about it this way. The person who designed it was just short of a genius.

Look at the attention it has drawn to the 2012 olympics. People in general tend to be drawn to talk a lot more about a negative subject than a positive one. If you don't believe me than just watch the nightly news. [Smile]

Like it or not, it is doing the job it was intended to do.
 
Posted by Joseph Diaz (Member # 5913) on :
 
I agree Bob. I think the logo sucks but it’s sure doing it job (minus the epileptic seizures) They talked about it like 3 times on the national news this morning. Think about if it was a normal ad or commercial how much do think that would cost to broadcast. Every one expects the logo to be nice, but a horrible one… that gets people talking. Genius! I bet it’s safe to say that this logo has paid for it’s self multiple times with the amount of publicity it has generated. Hell, I didn’t even know where the 2012 Olympics were being held. I guess I just haven’t been paying attention. I’m focusing on the Chicago Olympics!!! I like that logo…
 
Posted by Kimberly Zanetti (Member # 2546) on :
 
The latest from the NY Times...
June 7, 2007
2012 Olympic Logo: Sparks Precede the Flame
By ALAN COWELL
LONDON, June 6 — It was said to provoke epileptic seizures. Someone compared it to a broken swastika or “some sort of comical sex act between ‘The Simpsons.’ ” The mayor was not amused.

The rollout of London’s new logo for the 2012 Olympics, in other words, has not been an unalloyed triumph.

Two days after it was introduced on Monday, the logo — a composition of subway-graffitilike, jagged-edged cutouts roughly denoting the figures 2012, in pink and yellow — has become front-page news. One newspaper, The Sun, ran a competition to discover whether amateur designers — two of whom it identified in its pages as a monkey and a blind woman — could do better.

An online petition gathered 35,000 signatures to protest the logo and demand that it be replaced. But perhaps the brouhaha evoked some other considerations, most notably concerning Britons’ ambivalent attitude not just to winning the right to stage the Olympics, but also to dealing with innovation, design and success itself.

The logo “is not simple, it is not memorable, it is not beautiful,” the columnist Magnus Linklater wrote in The Times of London. “It is bound to be a success.”

To the 2012 Organizing Committee, “the new emblem is dynamic, modern and flexible.”

An animated version on a Web site was withdrawn after advocacy groups representing people with epilepsy said that flashing lights provoked more than 10 seizures among the estimated 23,000 people vulnerable to a photo-sensitive form of epilepsy.

The display was withdrawn, but the mayor of London, Ken Livingstone, who had reportedly refused to endorse the logo, also took issue with the $800,000 tab for designing it without a study of its impact.

“If you employ someone to design a car and it kills you, you’re pretty unhappy about that,” he said. “If you employ someone to design a logo for you and they haven’t done a basic health check, you have to ask what they do for their money.”

On Web sites, critics registered sharp opposition. “It resembles a swastika and looks like graffiti — two things London is not about and should not aspire to,” said an opponent, Peter Donovan.

The organizing committee insisted that it would not withdraw the logo. Indeed, Sebastian Coe, the committee chairman, called it “an invitation to take part and be involved.”

It was an invitation that British newspapers accepted with glee.

Most newspapers said Wednesday that their readers had sent in their own versions. The Sun published a display of five alternative designs, one painted by a macaque monkey named Katie. Another was reported as having come from Deborah Jones, 36, who was said to be blind.

As a columnist, Jane Moore, wrote in The Sun, the Olympic organizers say, “It’ll grow on us.”

“So does foot fungus,” she added.

But might the response have said more about a conservative nation’s resistance to newness? Or could the reaction have touched also on a deep-seated and curmudgeonly reluctance to play host to a venture like the Olympics without forecasting its doom well in advance?

“When something is so swingingly attacked as the 2012 logo has been, it tells you more about the people doing the attacking, and their taste, than about the design in question,” said Michael Wolff, the co-founder of Wolff Olins, the branding agency that designed the logo. “Prejudice is comfortable and lazy.”

Mr. Wolff, who has since formed a separate company, went on to say in The Evening Standard, “I think this petulant reaction will subside and pride will take its place.”
 
Posted by Stephen Deveau (Member # 1305) on :
 
I Love it!
The structure of "2012"

There isn't a piece of information that is left out on the design.

It works for me.

[ June 08, 2007, 03:43 AM: Message edited by: Stephen Deveau ]
 
Posted by Mikes Mischeif (Member # 1744) on :
 
Yeah, But did everybody see the "arrow"?
 
Posted by Wayne Osborne (Member # 4569) on :
 
Ok.OK Im taking the full blame on this one for my nation..and Apologise for any offence this hideous logo may cause.

.
.Actually, Can we really blame the designer on this one ?
As we all know the Client has SOME imput....may his Nephew designed it? [Rolling On The Floor]
 
Posted by old paint (Member # 549) on :
 
if these "promotoers" people who put these events together....WOULD HIRE SIGN PEOPLE instead of ARCHITECTUAL DESIGN FIRMS this kinda CRAP WOULDNT BE SEEN!!!!!!!!!!!
in all my yrs....anytime an ARCHETECUAL firm/designer was involved it was THE WORST PIECE OF CRAP I EVER SEEN...and these dodo's ARE PROUD OF THIS SCHIT....THEY DESIGN.
 
Posted by Ray Rheaume (Member # 3794) on :
 
I'll look at it one more time, a little more objectively.......

Nope. Still fugly.
[Wink]
Rapid
 
Posted by Rick Beisiegel (Member # 3723) on :
 
OK, OK, I admit, I designed it....there, I said it. Thing is I have $800,000.00, and you don't [Rolling On The Floor] [Rolling On The Floor]


[Cool]
 
Posted by old paint (Member # 549) on :
 
YOU WOULD TAKE MONEY FOR THAT???????????????????
 
Posted by David Harding (Member # 108) on :
 
Hey Rick, ol' buddy ol'pal... Remember back in January when we were having lunch in New Orleans and I sneezed into my napkin and you said it gave you an idea?
 
Posted by Lotti Prokott (Member # 2684) on :
 
Watch him, Rick, he wants some of your 800,000. Don't give him any, send it to my brandnew charity, signpaintersinneed.com
 


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