I've read one article on Digital Graphics magazine authored by David King of Castle Graphics, MA, in which he discussed pricing of vehicle wraps. A standard price model is like this:
Design: $1200.00 (image acqusition excluded) Surface Prepare: cleaning, stripping old vinyl, minor painting etc, priced based on vehicle condition Vinyl: $11.00/sq.ft and down (with Avery EZ or 3M vinyl, laminated, I guess) Install: from $1.5/sq.ft to $9.00 (flat to curved surfaces)
How would you folks there do the pricing? I think it is a bit high, but the author thinks this is labor intensive and not much margin there. Add your comments please.
Posted by Pete Sharkins (Member # 4525) on :
Can't help w/ production costs since I don't do digital. I price my installs at a flat $40/hr, regardless of surface.
Posted by Joey Madden (Member # 1192) on :
A bit to high means more profit, does that bother you?
Maybe a 6 dollar an hour job where the employer supplies your uniforn is more to your liking after one's business folds Posted by Mike Pipes (Member # 1573) on :
Sounds fair to me.
I don't do wraps but think if a vehicle takes 8-16 hours to wrap not including production time, plus reproducing any panels that may get damaged while installing, it can really dissolve profits in a hurry if you don't charge accordingly.
Plus the fact that a full color wrap when done right is a great advertising op, of course you need to be in a market that can support that type of work. Some country bumkin probably wouldn't be able to sell as much of that work as say, somebody in Las Vegas where trucks and cars now have giant mobile full color LCD displays mounted on all outside surfaces.
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