Steve's Letterhead Memories
This was our first Letterhead Meet in KansasCity, Missouri in
August 1983. I remember watching Ellis Doughty layout, letter and
pinstripe this shop window in 30 minutes. Up to this time I had only
followed The Letterheads thru the pages of Signs of the Times
magazine. What a thrill to finally meet all my heros. Kent Smith
taught me how to lay gold leaf and Mark and Jeannie Klein looked at
my portfolio and, lying through their teeth, convinced me I had what
it took to do this business. They made me feel like a million
dollars. Jeannie died of a brain anuresum a few years later and we
all miss her.
The big project in Kansas City was the restoration of these old
gilded glass signs. The guys even allowed me to lay two sheets of
gold on this project. I was scared I would screw things up but Kent
Smith and Noel Weber wouldn't let me get out of it. It is so
important to get involved in these projects at meets, the pros are
eager to share their skills if you show any interest. We sat around
that shop until 2am each night scared we would miss something. If I
recall correctly, we were experimenting with an old time technique
that involved using stale beer as a size. Unfortunately someone
drank it and we were forced to use the more traditional water size.
I believe this is Tom Cavanaugh, a very talented pictorial
painter from the Chicagoland area. He bombed out 3 of these Norman
Rockwell type pictorials while I sat there watching in awe. I
learned about a new magazine called SignCraft and met a guy who
talked with a funny accent called Mike Jackson. Little did I know
that this same mutant from Oklahoma would return to haunt me nightly
on our IRC channel. Other memories of Kansas City include Steven
Parrish, overflowing toilets flooding the hired blues bands shoes
and traffic backed up as thrifty sign artists lettered cab doors in
exchange for a lift to the airport. We flew back to Ontario charged
up and eager to apply what we learned to our business.
Ken Millar hosted a couple meets in Chicago in 1985 and 1987.
These meets were held in a Holiday Inn instead of a sign shop. I
really liked the hotel setting, everyone was in the same place and
we would sit in the hall until the wee hours talking signs. The
conference rooms were excellent for seminars. In this picture Bob
Behounek of Chicago, is taking questions on truck layout. A plywood
van was later lettered and pinstriped. Bob has always been one of my
heros. I had spent hours tracing and projecting his work, trying to
discover the secret to his wonderful bouncy scripts, and I was
determined to meet him and learn his secret. When I finally summoned
up the courage to ask him a few questions he not only said yes but
gave me a private lesson. Gerber Scientific were on hand to
demonstrate a new lettering machine they had developed...a
Signmaker3 or something......us real sign painters just scoffed at
it and agreed nobody would ever buy one. Vinyl letters? No way!!
By this time it was becoming a tradition to bring a project
panel along based on the meets theme. One of Chicago's more famous
citizens was enshrined in this piece. The quality and scope of these
projects never cease to amaze me. At this meet an entire room was
setup just for projects as well as portfolios. We spent hours in
that room, admiring and photographing each others work. What a
source for ideas! Another room was setup with signs and photographs
produced by The Beverly Sign Company of Chicago, a wonderful old
sign company where Ken Millar and many other Chicago sign artists
learned the trade in the 50's & 60's. I loved listening to the
stories of walldogs suspended hundreds of feet in the air and
practical jokes played on each other.
Keith Knecht is another one of my favorite sign artists. He is
based out of Toledo but can show up anywhere at anytime. Here is
Keith conducting one of the best truck layout seminars I have ever
attended. This guy can do it all, pinstriping, illustration and his
layouts are wonderful. I was determined to make him my buddy and
went everywhere he did, hanging onto his every word. One of Keith's
greatest pleasures is to relax with a coffee and smoke a cigarette.
I was lucky to get a seat in the coffee shop right across from him
and was scared to move for fear of losing my spot. After a dozen
cups of java my bladder began to get the best of me, but I hung in
there, taking in every word he said, just knowing that sooner or
later Keith would also hear the call of nature. In the end, my
bladder won the war and I was forced to give in. I was fortunate
enough to reclaim my nest but I am convinced to this day that Keith
has a hollow leg.
One of my earliest sign books was called Practical Sign Shop
Operation by Bob Fitzgerald. I still think it is one of the best
books ever written on what a well equipped shop should look like. My
first copy actually got wore out! I was unable to get inside an
actual sign shop in those days and Bob's book was my window into the
sign painters world. Imagine my delight when I came upon him
lettering this panel under a tree in Cleveland, Ohio in the summer
of 1986. I was so excited that I returned to the hotel and made Barb
and the kids return with me to meet him. Bob had just purchased a
computer for his shop and has never stopped learning. A true
Letterhead!
Cleveland is also the spot where I first met Alton Gillespie,
the pride of Austin, Texas. A race car had been reserved for Alton
to work his magic on and he got right to it. I remember asking him
for some tips on proper airbrush handling and care. His answer was
to toss his airbrush through the air into his kit which was 20 ft.
away. A perfect 3 pointer! I'm convinced Alton has a special gift,
he sees more than the average person and is able to reproduce the
smallest details. A contest developed later that night to see who
could letter the smallest letters. Before long the jewellers glasses
were out and although the competition was fierce, Alton won easily.
Other memories of that meet include a gilded watermelon, getting to
try my hand at bending neon tube, and a great speech by Dusty Yaxley
on how to sell signs. Where was a tape recorder when you needed one?
A guy named Donatti came up with a great idea to do an impromptu
mural on the side of a transport trailer. A mob of brush and roller
wielding Letterheads swarmed all over the trailer and in no time our
masterpiece was finished. Shame it turned out to be rented! We
always assumed host Paul Soles would have another meet so we could
do the other side too.
For me, meeting the late Mike Stevens was probably the best
thing that happened for me at this meeting. Mike was very soft
spoken and very articulate. He did a series of mini layout seminars
and I attended two of them. He developed terms for layout that made
it possible to discuss layout theory intelligently. Mikes gone now
but I can see his influence today in the works of many of us who
were lucky enough to know him and those wise enough to study the
books and videos he left behind. By the way, anyone know who that
gorgeous blond is standing next to me?
In 1987 Barb and I hosted the first Canadian Letterhead Meet at
our shop in Fergus, Ontario, Canada. We invited Ken Millar and Harry
Tallon up from Chicago to conduct a 2 day layout and design course.
That Saturday night, we opened the doors and invited every sign shop
we could find in a 50 mile radius to head over. I'm certain most
thought it was some kind of evil plot to steal employees or secrets,
but the lure of free admission and door prizes proved to be too
much. Ken gave his fascinating talk on how brushes are made and
presented a slideshow on trucks and signs in the Chicago area. To be
honest, most of these characters have never attended another event
but we came away with dedicated core group that developed into The
Southern Ontario Letterheads.
Here we have Ken Millar sharing his knowledge of layout with us.
Later , his sidekick Harry Tallon gave us all some great tips on
sales and marketing. Ken worked as a sign designer and later taught
sign painting at a union school in Chicago. One of his pupils was
Bob Behounek. Like many sign artists, Ken is left handed and nobody
knows more about signpainter brushes. He continues to operate Quill,
Hair & Ferrule or QH&F as some call it, from his new home in North
Carolina and is connected with Peter Payne at Canadian Signcrafters
in Canada. Peter is a sponsor of The Letterhead Website. If you need
any hard to find sign supplies give Pete or Ken a call.
Bevin Finlay, a very talented Ontario airbrush artist, hosted a
Sign Painters Picnic in 1989. Everyone brought their families and
many camped over. Peter Payne put on a glue chipping demo and we
defaced this Lada. This to me is what Letterheads is all about. I
still like the small, intimate meets where you just put on the
coffee and invite your competition over. Use the Bulletin Board to
contact other shops in your area, then get the e-mail going and
organize a getogether in your area. Bring along a portfolio of your
work, an open mind and leave the egos at home.
In April of 1988 we were off to Elkhart, Indiana. The weather
was gorgeous that weekend, which fit in perfect with the meets theme
"Signs of Spring." The event was hosted by The Michiana Letterheads
and was held at 2 shops, one owned by Vince Rogers and his son
Monte. The other shop was owned by David Knowles and called Bender
Signs. This Michiana group really knows how to throw a Letterhead
Meet. Seminars were held at both shops and we would shuffle back and
forth between them.
Canadians everywhere! This was the biggest group of Canadians to
ever attend a single meet. Bob and Millie Burrows chauffered us down
in their van while Doug "TooTall" Downey sat in the rear with his
big feet stuck in my face. Peter and Marge Payne drove down
themselves and "Cosmic" Ray Renooy from Winnepeg joined us for this
Kodak moment. Bob has battled health problems this last year and was
hospitalized a great deal of time. Despite a car accident that has
confined him to a wheelchair for many years, Bob is aways smiling
and ready to try something new. I'm glad he is my friend.
This project panel pretty well summed up this meets theme I
thought. I can't even recall who did it but suspect it was either
done by Gary Anderson or for him. It was a great meet for everyone.
Doug was able to meet Mike Stevens and John Cox. I got to meet Dave
and Suzie Butler, Gary Anderson and many others. We had supper one
night with Bob Behounek, Ken Millar and Jack Rumph who publishes The
Signwriters Price Guide. Jack did a great seminar on pricing and how
to determine an hourly rate. I was afraid a riot might break
out....touchy subject.
Other memories include a special award for Suzie Butler for
outstanding brush care, a personal SignCraft cover for Gary Gitchell,
Bob Behounek lettering David Showalter's new pickup and Dave Butlers
sign kit. Alton Gillespie had too good a time at Monte's shop on
Saturday night looked awful the next morning. I took advantage of
the situation and traded him a new Canadian $1 coin, which we call a
loonie, for a future Alton masterpiece. This meet was well organized
and set a new standard for future meets.
Watch For Part 2!
Copyright © 1996 The SignMan, Revised April 29,1996
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